Search Engine Optimization
Complete SEO Services to Grow Your Business Online
With more and more people using Google, Bing, and other online search engines to find the products and services they need, optimizing your website to appear on search results has never been more important for growing your business.
SEO Experts Who Deliver Results
Our SEO team has over a decade of combined experience in all the areas required to rank first on Google and drive more customers to your website. Whether you need your existing website optimized for all ranking factors or a complete website design, we offer the following services:
- Web design and development
- Site structure optimization
- Keyword research
- Content creation
- On-page SEO
- Technical SEO
How SEO Works
Search Engine Optimization is the process and strategies used to improve your business ranking on Google. Most searches end on the first page, and the likelihood of someone clicking on your website result drops dramatically once you fall below position #3.
There are many factors that Google looks at when determining which website shows up first for a given search term. Our team addresses them all and focuses on the areas where your website is lacking to maximize your return on investment.
Keyword Research and Content Creation
The text content on your website is one of the most important ranking factors. The text on each page should reflect the topics you want that page to rank for based on the keywords customers use to search for those topics or services.
The first step in creating your web content is keyword research. Our team uses SEO software to determine the most relevant keywords for each page based on their monthly search volume. Highly relevant keywords that receive a large number of monthly searches are included in the page title, header, and naturally throughout the text.
The art of SEO content writing involves identifying which keywords to target most heavily on the page, and which to include in the text in less prominent areas.
Our team ensures each page is hyper-specific to the most relevant keyword related to your topic. This ensures that the text does not feel spammy with tons of keywords from a user perspective while letting Google know exactly what your page is about, improving your chances of ranking.
Website Development and Design
Your website needs to load quickly and avoid interruptions to the user experience for the best chance of ranking. All things being equal, a slow-loading website will not rank as well compared to a fast-loading website. Our expert web developers ensure your website is fast enough to avoid any ranking issues tied to loading speed.
On-page SEO involves making sure your headers, internal links, photos, and videos are all properly optimized for Google, providing a seamless user experience. Headers should follow proper sequence structure and include appropriate keywords. Internal links should naturally guide users between pages on your websites utilizing relevant anchor texts. Photos should be appropriate for the context on the page.
Technical SEO involves steps that are not visible to the user but that Google can detect. This includes items such as making sure each page is properly marked up with Schema code, which is a non-visible factor that improves the appearance of your search result when it ranks on Google, increasing the likelihood that someone clicks on your page.
It also helps Google understand what type of web page you have, such as a local business page, product page, blog post, or business owner or employee profile. It also includes making sure photos are uploaded in the proper format, and have proper filenames, titles, and alt-texts with appropriate keywords. This process can be tedious, and if you are not familiar with it can be confusing, but it ultimately contributes to your ranking on Google.
While your website itself offers many opportunities to improve SEO ranking factors, to be competitive on the Google search results, you also need links pointing back to your web pages from other websites in your business niche. Building high-quality links can be an arduous task. Our link building experts specialize in finding niche-relevant links for your business through a variety of methods to ensure we leave no-stone-unturned in regards to maximizing your business web presence on Google search.